Thriving During Slow Season: Tips for Beauty and Lash Professionals
Lets discuss strategies for beauty professionals to thrive during slow seasons.
Understanding Slow Seasons: Shannique and Dixie highlight the inevitability of slow periods in the lash industry, emphasizing the importance of not panicking. We point out that even experienced professionals face these challenges, particularly during times when clients prioritize their spending.
We cover a range of topics including enhancing client experience, learning new skills such as facials and lash lifts, and offering special perks like cozy blankets and personalized aftercare packages. We also share fun anecdotes, talk about the importance of creating connections, and suggest diversifying services to attract more clients.
00:00 Introduction
01:44 Economic Impact on Client Choices
02:49 Enhancing Client Experience
10:56 Offering Additional Services
13:06 Retail Opportunities and Client Engagement
17:01 Creating a Relaxing Client Experience
18:36 Effective Client Communication
20:36 Understanding Client Preferences
22:58 Marketing and Business Growth Strategies
26:09 Avoiding Overpromising
30:43 Salon Makeover Tips
35:08 Conclusion
For more tips, strategies, and stories from the lash industry, be sure to subscribe and stay tuned for our next episode. And if you're interested in taking a class, visit https://www.shannixielash.com for more information.
Understanding Slow Seasons: Shannique and Dixie highlight the inevitability of slow periods in the lash industry, emphasizing the importance of not panicking. We point out that even experienced professionals face these challenges, particularly during times when clients prioritize their spending.
We cover a range of topics including enhancing client experience, learning new skills such as facials and lash lifts, and offering special perks like cozy blankets and personalized aftercare packages. We also share fun anecdotes, talk about the importance of creating connections, and suggest diversifying services to attract more clients.
00:00 Introduction
01:44 Economic Impact on Client Choices
02:49 Enhancing Client Experience
10:56 Offering Additional Services
13:06 Retail Opportunities and Client Engagement
17:01 Creating a Relaxing Client Experience
18:36 Effective Client Communication
20:36 Understanding Client Preferences
22:58 Marketing and Business Growth Strategies
26:09 Avoiding Overpromising
30:43 Salon Makeover Tips
35:08 Conclusion
For more tips, strategies, and stories from the lash industry, be sure to subscribe and stay tuned for our next episode. And if you're interested in taking a class, visit https://www.shannixielash.com for more information.
